The business environment in modern globalization period is quite competitive for any new business to gain success into. For a new business organisation, it is very important to find a unique and appealing business idea that revolves around the needs of the consumers present in the market while offering satisfactory solutions for consumer needs. Market research is very important to find out the market trends to gather relevant information to establish a new business idea. Once a particular business is selected for establishment, it is then important to decide the services offered by the business and the structure of it (Eisenmann, Hallowell &Tripsas, 2002). All of these aspects are essential parts of a business proposal which ultimately provides the business idea, location selected, and structure of the business, target consumer analysis and operational practices of the business.